The elaboration likelihood model in the new millennium : an exploration study
| Data(s) |
01/06/2010
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/39406/2/39406.pdf http://www.aaasite.org/2010_Europe.html Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications #Elaboration #model #research #methodology |
| Tipo |
Conference Paper |
