Exploring the needs for SMEs for mobile data technologies : the role of qualitative research techniques
Data(s) |
2002
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Resumo |
The seemingly exponential nature of technological change provides SMEs with a complex and challenging operational context. The development of infrastructures capable of supporting the wireless application protocol (WAP) and associated 'wireless' applications represents the latest generation of technological innovation with potential appeals to SMEs and end-users alike. This paper aims to understand the mobile data technology needs of SMEs in a regional setting. The research was especially concerned with perceived needs across three market segments : non-adopters, partial-adopters and full-adopters of new technology. The research was exploratory in nature as the phenomenon under scrutiny is relatively new and the uses unclear, thus focus groups were conducted with each of the segments. The paper provides insights for business, industry and academics. |
Identificador | |
Publicador |
Emerald Group Publishing Ltd. |
Relação |
DOI:10.1108/13522750210432002 Harker, Debra & Van Akkeren, Jeanette (2002) Exploring the needs for SMEs for mobile data technologies : the role of qualitative research techniques. Qualitative Market Research: an international journal, 5(3), pp. 199-209. |
Fonte |
QUT Business School; School of Accountancy |
Palavras-Chave | #080608 Information Systems Development Methodologies #SMEs #Australia #Information technologies #Mobile data technologies |
Tipo |
Journal Article |