On-line consumer empowerment and the advertising self-regulation process
| Data(s) |
2009
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/30287/1/c30287.pdf http://www.aaasite.org/2009_Asian-Pacific.html Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China. |
| Direitos |
Copyright 2009 Please consult the authors. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications #Advertising Self Regulation #Consumer Empowerment #Blogs #Australia |
| Tipo |
Conference Paper |
