Australia's brand equity as a tourism destination for Latin American consumers
| Data(s) |
2009
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
ANZMAC |
| Relação |
http://eprints.qut.edu.au/30247/1/c30247.pdf http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-273.pdf Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria. |
| Direitos |
Copyright 2009 [please consult the authors] |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150604 Tourism Marketing #Destination #Branding #Brand Equity #Chile #Tourists |
| Tipo |
Conference Paper |
