Sport marketing on Fortune Global 500 websites
| Data(s) |
2003
|
|---|---|
| Resumo |
This research investigates how the world’s leading companies, the Fortune Global 500, use sportsrelated terms and phrases on their Web site. An automated process mirrored leading transnational corporations’ Web presence and then searched their sites. Analysis of about four gigabytes of Webbased text revealed regional and industry differences in how the world’s largest corporations use sports terms on their sites. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Fitness Information Technology, Inc, U.S |
| Relação |
http://eprints.qut.edu.au/27735/2/27735.pdf Neale, Larry, Murphy, Jamie, & Scharl, Arno (2003) Sport marketing on Fortune Global 500 websites. Sharing Best Practices in Sport Marketing, The Sport marketing Association’s Inaugural Book of Papers, pp. 45-54. |
| Direitos |
Copyright 2003 please contact the authors |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150404 Sport and Leisure Management #Fortune Global 500, #Sport Marketing #sports-related terms |
| Tipo |
Journal Article |
