Analyzing the prevalence of sports-related terms among the web sites of global corporations
| Data(s) |
2004
|
|---|---|
| Resumo |
This research investigates the prevalence of sports-related terms among the Web sites of the world’s leading companies, the Fortune Global 500. An automated process copied about four gigabytes of textual data, around 70 million words, from their sites. The subsequent analysis revealed regional and industry differences in the distribution of sports-related terms, the popularity of tennis stars and few references to sports stars, especially in Asia. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
International Association on Computer Science in Sport |
| Relação |
http://eprints.qut.edu.au/26188/1/26188.pdf http://iacss.org/index.php?id=54 Neale, Larry, Scharl, Arno, & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18. |
| Direitos |
Copyright 2004 International Association on Computer Science in Sport |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Sports marketing #sponsorship #textual analysis #web monitoring #fortune global 500 |
| Tipo |
Journal Article |
