Internet Abandoned Cart Syndrome and the Application of Risk Theory to Online Gambling: Research Implications and Directions
| Contribuinte(s) |
Anderson, Beverlee Cours, Deborah |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
Omnipress |
| Relação |
Moore, Simon & Patti, Charles (2004) Internet Abandoned Cart Syndrome and the Application of Risk Theory to Online Gambling: Research Implications and Directions. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
