The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations
| Contribuinte(s) |
Rachel Kennedy, Dr |
|---|---|
| Data(s) |
2003
|
| Identificador | |
| Publicador |
School of Marketing, University of South Australia |
| Relação |
Karlsen, Cecilie & Peloso, Antony (2003) The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150503 Marketing Management (incl. Strategy and Customer Relations) |
| Tipo |
Conference Paper |
