Effectiveness of Road Safety Advertising in Reducing Fatal Crashes in New Zealand


Autoria(s): Tay, Richard
Contribuinte(s)

Gus Geurson, Professor

Rachel Kennedy, Dr

Talo, Monica

Data(s)

2003

Identificador

http://eprints.qut.edu.au/25162/

Publicador

University of South Australia

Relação

Tay, Richard (2003) Effectiveness of Road Safety Advertising in Reducing Fatal Crashes in New Zealand. In Gus Geurson, Professor, Rachel Kennedy, Dr, & Talo, Monica (Eds.) Australia and New Zealand Marketing Academy Conference, 1-3 December 2003, Adelaide, South Australia.

Fonte

Centre for Accident Research & Road Safety - Qld (CARRS-Q); Faculty of Health

Tipo

Conference Paper