The Rebirth of Intermediation: E-marketing and Infomediaries as Distribution Channels'


Autoria(s): Jacobs, Joanne
Contribuinte(s)

Shaw, R

Adam, S

McDonald, H

Data(s)

2002

Identificador

http://eprints.qut.edu.au/25113/

Publicador

Faculty of Business and Law, Deakin University

Relação

Jacobs, Joanne (2002) The Rebirth of Intermediation: E-marketing and Infomediaries as Distribution Channels'. In Shaw, R, Adam, S, & McDonald, H (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, Victoria.

Fonte

QUT Business School

Palavras-Chave #150314 Small Business Management
Tipo

Conference Paper