Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?
| Contribuinte(s) |
Rentschler, R Hall, J |
|---|---|
| Data(s) |
2005
|
| Identificador | |
| Publicador |
Bowater School of Management, Deakin University |
| Relação |
Dann, Stephen & Dann, Susan (2005) Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss? In Rentschler, R & Hall, J (Eds.) 2nd Australasian Nonprofit and Social Marketing Conference, 22-23 September 2005, Australia, Victoria, Melbourne. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Lifestyle Sponsorship, Celebrity Endorsement Theory, Australian Sport |
| Tipo |
Conference Paper |
