A Functional Approach to Brand Loyalty: An Exploratory Study
| Contribuinte(s) |
Avlonitis, G Papavassiliou, N Papastathopoulou, P |
|---|---|
| Data(s) |
2006
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
European Marketing Academy |
| Relação |
http://eprints.qut.edu.au/24764/1/24764_bennett_2007000584.pdf Bennett, Rebekah, Dickson, Paul, Hartel, Charmine, & Worthington, Steve (2006) A Functional Approach to Brand Loyalty: An Exploratory Study. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Proceedings of the 35th EMAC Conference, European Marketing Academy, Greece, Athens, 0-7. |
| Direitos |
Copyright 2006 [please consult the authors] |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Brand Loyalty, Functional Approach, Definition, Qualitative |
| Tipo |
Conference Paper |
