Promoting Economic Development and International Attractiveness through Large Scale Collaborative Ventures (LSCV): A Strategic Marketing Approach Based on a Study of the Multifunction Polis (MFP) Feasibility Study


Autoria(s): Briggs, Maxwell
Contribuinte(s)

Edwards, R

Data(s)

2005

Identificador

http://eprints.qut.edu.au/24736/

Publicador

Monash University

Relação

Briggs, Maxwell (2005) Promoting Economic Development and International Attractiveness through Large Scale Collaborative Ventures (LSCV): A Strategic Marketing Approach Based on a Study of the Multifunction Polis (MFP) Feasibility Study. In Edwards, R (Ed.) The 2005 Australia and New Zealand International Academy of Business (ANZIBA) Conference: Conference Proceedings, 10 November - 11 November 2005, Australia, Victoria, Melbourne.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150599 Marketing not elsewhere classified #International Attractiveness, New Economy, Industry Development, Collaborative Venture, Multifunction Polis
Tipo

Conference Paper