New Directions in Social Marketing: A Meso-Level Perspective
| Contribuinte(s) |
Sullivan Mort, Gillian |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
School of Business & Information Management, Australian National University |
| Relação |
Bennett, Rebekah, Drennan, Judy, & Previte, Josephine (2004) New Directions in Social Marketing: A Meso-Level Perspective. In Sullivan Mort, Gillian (Ed.) Nonprofit Marketing: Perspectives and Advances, 23-24 September 2004, Canberra. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
