Assessing the Efficacy and Implications of Self-Esteem Appeals in the Self-gifting Market
| Contribuinte(s) |
Jim Wiley, Professor |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
www.vuw.ac.nz/anzmac |
| Relação |
Patti, Charles & Skousgaard, Heather (2004) Assessing the Efficacy and Implications of Self-Esteem Appeals in the Self-gifting Market. In Jim Wiley, Professor (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
